Cassidy attended Oklahoma State University where she studied journalism and strategic communication. She has spent the last 12 years as a marketing professional specializing in SEO, content strategy, content marketing, and general marketing strategies while working at Seattle startups and public companies. Cassidy has experience working in industries including real estate, cannabis, healthcare, finance, compensation, insurance, automotive, e-commerce, and more.

Cassidy’s favorite breakfast combination in Tacoma is an oat milk latte at Blue Beard Espresso and a bag of glazed donut holes from Le Donut.